Management of transatlantic communications for global fashion brand

Hollister1

Client: Abercrombie and Fitch
Sector: Retail
Key Factors: 24/7 security support

The Challenge: As one of the world’s most popular branded clothing stores, Abercrombie and Fitch’s subsidiary stores of Hollister and Gilly Hicks are always constantly updating their stores to maintain their fresh, modern image. Abercrombie and Fitch implemented three weekly maintenance and refurbishment programme for each of their 53 stores to achieve this.

During the refurbishment programme, a security team were needed instore to help ensure the safety of each building. The security team would also need to be in constant contact with their US based head office, to arrange logistics and maintain brand consistency between each contractor.

The Solution: GUK are proud to have worked at Abercrombie and Fitch’s head office in the US, as well as at their individual store teams at their subsidiary stores of Hollister and Gilly Hicks, for the last six years. The team provides reactive manning, maintenance security, a 24-hour call centre and they control FM pilot service management via a dedicated security team of highly-trained professionals. They also remain on rotational stand-by cover ready to provide services to any store within the UK.

To streamline communications with the client’s head office in the US, and the UK based stores, GUK use their 24/7 control centre as the central communication hub, ensuring the client is kept up to date with the progress of the refurbishment and that the team are aware of which contractors will be attending each store at a given time. GUK also provide emergency security onsite when required and send a full detailed report back to the US head office once any situation is resolved.


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